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SAN FRANCISCO, CA – November 7, 2018 – Bay Area residents will have their first opportunity to visit the newly remodeled Moscone Convention Center when the San Francisco International Auto Show opens to the public Nov. 21-25.

The expanded South Hall, now 108 feet tall and 255 feet long, was officially opened when the late Mayor Ed Lee, Supervisor Jane Kim and former Board of Supervisors President and now Mayor, London Breed cut the ribbon on Sept. 11, 2017. Over the last year, the building has continued to be remodeled and expanded. Up to now, unless you had a conventional credential you could not see and explore the inside this beautifully transformed building.

“The San Francisco Auto Show will be the first opportunity to take a peek inside the expanding Moscone Center,” said Joe D’Alessandro, President and Chief Executive Officer of San Francisco Travel. “Although the entire building won’t open until January of 2019, this year’s auto show will give the public the chance to see what the new building will look like.”

The partnerships with the city and convention center began with the 1982 San Francisco Auto Show, which introduced the general public to the new South Hall and was cemented when the public was introduced to the North Hall at the 1992 Auto Show.

“The San Francisco Auto Show is the only event at Moscone Center that invites the entire Bay Area to enjoy the complex,” said Building Manager Bob Sauter. “And it is a great show.”

More than 200,000 square feet have been added to the South Hall with the completion of Phase Two of the expansion project.

Access between the North and South Halls are underground. The North Hall is the only entrance to the San Francisco Auto Show.

Test Drives, one of the most popular features of the auto show, will be located on Howard St., at the front of both halls.

Major manufacturers 2019 vehicle models will be displayed in the South Hall, sharing space with classic cars from the San Francisco Academy of Arts University collection and an exhibit by Pacific Gas and Electric. Ferrari and Aston Martin clubs will also be located in the South Hall.

The North Hall will feature manufacturer displays as well as exhibits by the San Francisco Chronicle and Golden1 Credit Union.

A new entrance to the Esplanade Ballroom above and behind the South Hall is part of the recently completed expansion.

Modified vehicles have been exhibited in the San Francisco Auto Salon located in the Esplanade Ballroom, under the guidance of John Liwanag, since the exhibit outgrew the After-Market Alley.

“Our plan was to give a younger demographic something special they would relate to, different from the manufacturers’ production vehicles or the Academy of Art exhibit of beautiful classic cars,” said Scott Diamond, assistant show manager.

The center was named for late Mayor George Moscone, who successfully shepherded the project through a successful vote of the people. The center is owned by the City and County of San Francisco—the taxpayers.

From its modest beginning, the center has stood the test of time, with still more to come. The final phase of construction is expected to be finished in January of 2019.

“We have held our show at the Moscone Center since it was just a hole in the ground,” said Kevin Diamond, San Francisco Auto Show director. “It just gets better and better.”

The San Francisco Chronicle 61st Annual International Auto Show opens Wednesday, Nov. 21 and runs through the Thanksgiving weekend concluding on Sunday, Nov. 25, 2018 at Moscone Convention Center. The show is presented by Golden1 Credit Union and supported by the California New Car Dealers Association. It will feature the 2019 model cars, trucks, SUV’s and crossover vehicles representing the work of the world’s major manufacturers. The San Francisco Auto Show is the Bay Area’s largest and most prestigious auto exposition and is the only auto show held regionally that lures the dazzling high-tech manufacturer displays.

Show hours are:
Wednesday, Nov. 21 – Saturday, Nov 24: 10:00 a.m. – 10:00 p.m
Sunday, Nov. 25: 10:00 a.m. – 8:00 p.m.

Admission is $10 for adults. Children 12-years and under are free when accompanied by a paid adult. Tickets may be purchased at the door, cash only. To purchase tickets in advance visit:


Kevin Diamond
Office: 415-331-4406
Email: or

Amy Foley

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