SAN FRANCISCO AUTO SHOW GETS HIGH PRAISE FROM GLOBAL MANUFACTURERS
Automotive representatives impressed with large crowds and high profile exhibits as auto show continues through the weekend
SAN FRANCISCO, CA – November 24, 2017 – The San Francisco Auto Show is one of sixty five events across the North American auto show circuit. There is tough competition amongst event producers and organizers to lure global automotive manufacturers to bring their top-tier product displays that attracts attendees to the show.
While the San Francisco Auto Show has always been designated a top-tiered event, this past week has proven to secure that benchmark and pave the way for increased global presence for future shows.
“The San Francisco Auto Show is celebrating its 60th year providing Bay Area residents a premiere automotive exposition,” said Kevin Diamond, Director of the San Francisco Auto Show. “We have humble beginnings, but through the continued support of our manufacturer partners, and their recognition of our efforts to continually improve the auto show experience, we plan to grow the show well into the future”.
Criteria varies for how auto manufacturers select which shows and what products to present at each event. Designated market area (DMA) positioning, convention center space, and projected attendance are determining factors as to if a manufacturer will participate in an auto show and what level of exhibit they will bring. Some displays may consist of a select number of new-model cars with simple signage, while top-tier displays consist of full-model vehicle line-up, interactive components such as video display walls and even test drives.
“The San Francisco Auto Show has proven to be hugely beneficial in driving awareness and sales to the Jaguar Land Rover brand,” stated David ODonnell, Regional Market Manager for Jaguar Land Rover. “For the first time at this show, we conducted a test drive experience and the results have been overwhelming. We gauge our return on investment by number of test drives, qualified lead generation, customer feedback and conversion to sales at our local dealerships. In just this last week of participating in the show, we have surpassed our target objectives and still have two more days until the auto show concludes.”
Heading into the final weekend of this years auto show, attendees can enjoy over one million square feet of exhibit space from over 35 global manufacturers. Interactive displays and automotive technology can be seen in several of the exhibits and test drives are being offered by 12 manufacturers.
“We will always work hard to retain our top-tiered positioning in the auto show circuit,” continued Diamond. The future of auto shows is aligned with the future of the automotive industry and it is imperative to maintain our great relationships with our manufacturer partners. We are lucky to have such relationships and look forward to the next 60 years”.
The San Francisco Auto Show runs through Sunday, November 26th.
Show hours are:
Friday Nov. 24 – Saturday, Nov. 25: 10:00 a.m. – 10:00 p.m.
Sunday, Nov. 26: 10:00 a.m. – 8:00 p.m.
Admission is $10 for adults. Children 12 and under are free when accompanied by a paid adult. Tickets can be purchased at the door. For more information visit www.sfautoshow.com